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Consumer Campaign of the Year – Sponsored by AssureWeb

Awarded to the most consistent work directed at consumers, if this was the Oscars, then the Consumer Campaign of the Year category would be the award for best picture. This year&#39s competition saw 34 entries from across the financial services sector. The award recognises the campaign best able to achieve the difficult task of communicating a financial services message to the general public across all forms of media.

Winner: TBWAGGT Direct & WCRS – Prudential Assurance – The Plan From The Pru

Runaway winner with a unanimous verdict, TBWA GGT & WCRS&#39s Plan From The Pru campaign relaunched the brand after a long period of inactivity. Carrying an integrated message across all media, the campaign aimed to touch people&#39s hearts while rekindling their trusted relationship with The Man From The Pru. Described by judges as &#39human rather than simply rational&#39, the panel saw the campaign as the perfect vehicle for Prudential&#39s brand.

Second: CCHM – More Th>n Insurance – Don&#39t Accept Less Than More Th>n

Third: Lowe &#45 Peter Stringham (HSBC) – The World&#39s Local Bank

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