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Consumer Campaign of the Year – Sponsored by AssureWeb

Awarded to the most consistent work directed at consumers, if this was the Oscars, then the Consumer Campaign of the Year category would be the award for best picture. This year&#39s competition saw 34 entries from across the financial services sector. The award recognises the campaign best able to achieve the difficult task of communicating a financial services message to the general public across all forms of media.

Winner: TBWAGGT Direct & WCRS – Prudential Assurance – The Plan From The Pru

Runaway winner with a unanimous verdict, TBWA GGT & WCRS&#39s Plan From The Pru campaign relaunched the brand after a long period of inactivity. Carrying an integrated message across all media, the campaign aimed to touch people&#39s hearts while rekindling their trusted relationship with The Man From The Pru. Described by judges as &#39human rather than simply rational&#39, the panel saw the campaign as the perfect vehicle for Prudential&#39s brand.

Second: CCHM – More Th>n Insurance – Don&#39t Accept Less Than More Th>n

Third: Lowe &#45 Peter Stringham (HSBC) – The World&#39s Local Bank


Chief energy regulator to become next FSA chairman – reports

The Treasury may announce it is appointing outgoing chief energy regulator Callum McCarthy as the new chairman of the FSA as soon as this week, the Sunday Telegraph has reported.Quoting an unnamed Government source, the newspaper says McCarthy, the former Barclays senior executive who headed first its Japan and then North American operations, is on […]

FSA decides against relaxing hedge rules

The FSA has decided not to relax rules governing the marketing of hedge funds after its consultation found no desire among IFAs and providers to sell them to retail investors.The regulator, which currently does not regulate long/short products, issued a discussion paper in August 2002 asking the industry whether access to hedge funds should be […]

Captive audience

Let us start by stating the obvious – the PI crisis is the single most important issue the industry presently faces. That said, it is easy to forget that IFAs are not alone in experiencing massive professional indemnity insurance increases. This is a widespread problem.After accounting scandals such as Enron and Equitable Life, accountants saw […]

New mortgage deals from Woolwich

The Woolwich is improving its range of fixed rate and discounted mortgages.The mortgage lender, which offers its mortgage products through Barclays, is offering three flexible mortgages, with a five year fixed rate of 4.49%, a 2.20% discount for two years with an initial rate of 3.59%, and a two year fixed rate of 3.99%. The […]

Changes to early exit pension charges

In November last year, the FCA announced that from 31 March 2017, early exit pension charges will be capped at 1% for those customers who are eligible to access their retirement savings from age of 55. The rules also state that for new personal pension plans started after that date, or on new increments into […]


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