Llewellyn-Slade Press Relations has set up a consumer personal finance programme on 35 radio stations.
Managing director Mark Llewellyn-Slade says he inv-ited networks and advisers to take part in the programmes after identifying a gap in the radio market.
In the first programme aired last week on stations including Heart, Saga Radio, Severn Sound and GWR FM, Mortgage Intelligence managing director Sally Laker talked about first-time buyers, equity release and remortgaging.
Two more programmes have been commissioned for the next two weeks and LSPR hopes for more programmes to be made in the near future.
Llewellyn-Slade says: “We believe that personal finance issues are not as thoroughly covered on the radio as they could be and feedback from intermediaries suggests that radio is an effective way for them or their networks to raise awareness and build their businesses.”