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Consortium bids to be first brand

IFA Consortium launched this week, with co-founder Allan Rosengren claiming the collective will become the first major consumer IFA brand.

The firm is looking to provide national coverage, an international arm to service big corporate clients and an employee benefit team. He admits the group lacks presence in the North and South-east but says it is exploring partnership options.

IFA Consortium comprises Falcon Group, pi Financial, Financial Synergies and Financial Services Advice & Support, has 550 advisers and a turnover of 40m. The business is 40 per cent investments, 20 per cent pensions, 20 per cent protection, 15 per cent mortgages and 5 per cent other business.

Rosengren says: “A single consumer-facing brand is lacking in our industry. Consumers need to know they could find equivalence of outcome regardless of location.”

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