Responsibility was the mantra – in tomorrow’s papers that will be one of the most used words and it does provide financial services with an opportunity.
For personal responsibility on welfare and retirement income will be the watchword in the manifesto.
Overall Cameron started his speech well – it was strong and pulled effectively at the nation’s heartstrings on Afghanistan.
But I felt the rest of the speech was barely an executive summary of the main policy announcements of the week made by the shadow team.
To be honest I felt I had heard it all before – and I had on Monday, Tuesday and Wednesday.
Why Tory high command didn’t hold back a major policy announcement for the speech I just can’t tell.
It left me with the feeling we need to hear more from Cameron on policy.
We heard more about Cameron the man today but not much more. Has he sealed the deal with the British public this week – I think George Osborne might have done that more effectively on Tuesday.