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Confusion keeps customers out of Isas

Confusion is leading willing consumers to stay out of the Isa market, according to financial researcher Chambers & Stoll.


According to the C&S survey on 1,015 representative adults, making Isas easier to understand would encourage more than 15 per cent of consumers who don&#39t have an Isa to buy one before April.


A spokesperson for C&S says: “Investment fund companies are going to have to work harder at explaining how Isas work. For the moment, investors need persuading and hand-holding by people they trust. We see this as a real opportunity for financial advisers.”


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