Experts say providers are failing to communicate with advisers about an EU ruling which will force them to offer gender-neutral rates on insurance products from 21 December.
In March 2011, the European Court of Justice ruled gender pricing for insurance products will be banned.
The decision will affect the way insurers price annuities, life insurance, income protection and critical-illness cover.
Protection Review chief executive Kevin Carr says: “We have spoken to hundreds of advisers in recent weeks and around half of those we meet are completely unaware of G-day and the potential client issues it brings, not just for protection for also for annuities.
“There are many advisers who do not have dedicated broker consultants and the message is not getting through.”
PlanMoney managing partner Peter Chadborn says: “The gender directive is massive because if you have a male client who is thinking of retiring in the next few years, there is a very strong argument to say a decision should be made before 21 December.
“We have not had a single phone call from a broker consultant to talk about this.”
F&TRC managing director Ian McKenna says: “It is clear we need a joined up campaign to make sure advisers know the details as soon as possible.”