View more on these topics

Comparisons aren’t trusted

Consumers are unimpressed with price comparison sites according to a survey by Which? Money in which no site scored higher than 50 per cent.

Which? Money found that the average customer satisfaction score for the websites is lower than for any other financial sector it has surveyed.

Which? members express a lack of trust in comparison sites. Only three in 10 say they trust them to find the best price available while two-thirds think they would be presented with products that make the websites the most commission.

A quarter say they did not buy through a comparison site because they found a cheaper quote elsewhere and 12 per cent say they are unhappy with the quotes they were given. Even after searching for products on comparison sites, more than half say they bought the product direct from the provider.

The most popular sites are, and

Which? Money editor James Daley says: “We found that using financial comparison sites is clearly not a happy experience for many as all the sites in our survey got low customer scores. It makes sense to go to more than one site and be aware that some companies are not featured.”


Nationwide reveals profit slump

Nationwide Building Society has posted profits of £117m for the first half of 2009, down 64 per cent on September 2008 results.


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm