Comparethemarket.com and LifeSearch have signed a deal that will see all of the site’s protection business go through the specialist adviser.
The firms already had an arrangement in place that gave LifeSearch access to customers who requested a quote but did not complete the process.
Under the new deal, which took effect this month, all protection sales – advised and non-advised – go through LifeSearch.
Comparethemarket.com head of life insurance Jody Baker says: “Our customers are at the heart of all of our decisions and LifeSearch delivers best in market processes and services through their care and expertise.
“They support our values, as well as our purpose of making things simple for our customers, through each step of the process, saving customers time and money – whether protection products are taken out online, over the phone, advised or non-advised.”
LifeSearch chief executive Tom Baigrie says: “This new enhanced relationship will lead to more people buying the cover they need. We are now able to provide our partners with a complete customer journey, online and offline, with or without advice.
“Many people are comfortable buying cover online in real time, but many others don’t feel they have the time or knowledge to understand all the options, or just need questions answered. Our advisers will be on hand to help all those customers who are uncertain as to what is right for them, and so give them the best chance of buying the protection they need.”