A new lead-generation and mortgage marketing company called The Mortgage Guild is to be launched in the spring.
The company is being set up by chief executive Chris Scales who worked as a consultant on the launch of Mortgage Intelligence in 1996.
The Mortgage Guild claims it will generate leads, market mortgages and act as a trade association for mortgage brokers.
It is the second lead-generation company to start up in the last six months. Private Label started recruiting brokers for its Independent Mortgage Collection subsidiary last September.
The Mortgage Guild will distribute its products through The Mortgage Bureau, an Essex-based master broker which TMG bought in January.
TMG will start a recruitment drive for IFAs this week. It is charging brokers £480 for six months' membership. It also intends to lobby on behalf of brokers on mortgage issues, such as the CML code of practice for lending.