The award took into account product quality and innovation, customer service and marketing and sales support and advisers felt Skandia was top achiever across the board with the Company of the Year award to be added to the crowns of Best Multi-manager Provider and Best Investment Provider.
Skandia could perhaps be forgiven for having other things on its mind in 2005, with the hostile bid by Old Mutual set to be successful of the next few months, but the provider succeeded more than any other in impressing advisers with the quality of its offering.
The firm’s wrap platform continued to grow from strength to strength gaining market share and making life easier for advisers wishing to go down this business route.
Advisers were impressed by Skandia Investment Manager’s range of multi-manager funds with the provider also preparing to lead the way with a fund of hedge funds anticipating FSA regulation of the asset class.
The provider also made impressive strides in the pension and protection fields, keeping service standards high across the board and gaining adviser confidence and admiration by delivering on promises made.
Though the future of the provider remains uncertain 2005 certainly was an impressive year for Skandia resulting in advisers voting it Money Marketing Company of the Year.
Winner – Skandia
2nd – Standard Life
3rd – Friends Provident
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