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Communicating to existing clients

The fact that most employers will have to consider the impact that the stakeholder regulations will have on them, will mean you have a number of prospective stakeholder clients within your own client bank. Historically, existing clients have been a very profitable source of business for the IFA market.

If you do not contact your clients to outline the stakeholder pension implications someone else certainly will. It is clear that most employers will have added responsibilities on which they will need advice.

The 3 main steps which you should take to ensure your existing corporate clients are fully informed on stakeholder pensions are:

  1. Ensure you have developed a clear strategy on handling stakeholder pensions which fits your own resources and includes key areas such as staff training.
  2. Develop good quality communication with clients outlining the stakeholder requirements and their effects (see section on IFA support)
  3. Review clients existing pension arrangements in the light of the new stakeholder requirements.
  4. Communicating with your clients : a number of methods of methods are available to you. Typical examples include:

    • Mailshot
    • Seminars
    • In house workshops for clients
    • Newsletters
    • e-mail / fax campaign
    • The key is to ensure your communication is well thought out and professionally presented demonstrating the genuine ‘added value’ that you bring to your clients.

      To find out more about Clerical Medical pensions, savings and investments please visit our website at:

      www.clericalmedical.co.uk

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