Two-thirds of IFAs believe the financial services industry needs to actively promote good quality pension schemes ahead of auto-enrolment to minimise levelling down.
Aegon surveyed 100 intermediaries specialising in corporate pensions and found that 61 per cent believe that generating interest in non-core benefits such as salary sacrifice would minimise levelling down.
Fifty-three per cent say increased marketing activity, such as seminars and education in the workplace, would help.
More than half of the advisers surveyed feel that employers will require more communication both before and after auto-enrolment, while 32 per cent say employees will need to know more.
Aegon says its findings show advisers strongly believe the industry needs to educate and to encourage quality pension provision.
Head of corporate marketing Neil Davies says: “The new employer responsibilities offer a genuine opportunity to get millions more people saving for retirement.
“There is no doubt that employers will need help with these complex rules and regulations.
“Businesses should be encouraged to set up or maintain their more generous private pension schemes. We believe successful reform requires a thriving pensions market alongside the national employment savings trust.”