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Commission increasedon Permanent CI range

Permanent Insurance is off-ering intermediaries increa- sed commission as

part of its revamped critical-illness product range.

Commission is increased to 125 per cent of Lautro rates from 100 per cent.

The new range features improved rates on all five of Permanent&#39s critical-illness products, a new buyback option and no exclusions.

The range also features fast-tracked underwriting for meningitis and CJD

and full-rate guarantee on the company&#39s critical-illness mortgage plan.

Permanent has amended its application forms to try and get all the

relevant inform- ation required for fast-tracked underwriting.

It hopes the new features and commission will help intermediaries boost

sales of protection products.

The company says it is planning to support the new drive with outdoor,

national and trade press coverage plus targeted web advertising with the

strapline: Get some permanent help.

Sales and marketing director Rod Macdonald says: “We have always offered

very competitive and comprehensive cover including a long list of

conditions, no exclusions and worldwide cover.

“Now we are able to put in place competitive premiums, guarantees,

flexibility and speed of underwriting.

“We hope we are building a platform from which independent financial

advisers can sell more critical-illness products beyond the mortgage

market.”

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