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Comment of the Week: Good advisers won’t be easily replaced

Comment related to Ian McKenna’s column: Automation of advice is inevitable

IT is here to compliment what advisory firms already do and enhance the planning and service it gives to clients.

Quality face to face advice is worth its weight in gold and will continue to be so.

However if IT replaces some of the more mundane tasks or indeed is able to give simplified guidance, and I use these terms carefully, then we should embrace it. 



As an industry we have been appalling slow to embrace IT for the benefits of the end customer and regulation has played its part in being a barrier in this respect.



All the regular commentators to these discussions know that their clients would not swap the face to face advice they receive for a piece of software. However for those firms that feel this is a threat to their business model then one must question the validity of that model and what they are delivering to their clients that they could so easily be replaced.

Martyn Laverick 

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