Cogent's advert takes the gold prize for its evocative mixture of rich imagery and clever juxtaposition.
-Saatchi & Saatchi
The Future Takes Visa-Desert
Saatchi & Saatchi's advert demonstrates really good global branding - it could be shown all over the world. It is also forward looking.
-Daughter's First Home
This advert amplifies how CGU has changed its position. It is very emotive and personal, with good branding.