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Cogent / NFU

Gold

-Cogent

-NFU Mutual

-Perils

Cogent&#39s advert takes the gold prize for its evocative mixture of rich imagery and clever juxtaposition.

Silver

-Saatchi & Saatchi

-Visa International

The Future Takes Visa-Desert

Saatchi & Saatchi&#39s advert demonstrates really good global branding &#45 it could be shown all over the world. It is also forward looking.

Bronze

-McCann Erickson

-CGU

-Daughter&#39s First Home

This advert amplifies how CGU has changed its position. It is very emotive and personal, with good branding.

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Britain's “Forgotten Army”: The collapse in self-employed pension membership – and what to do about it

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