Cofunds has broken the £30 billion assets under administration (AUA) barrier.
Cofunds has seen an increase of £7.2 billion in AUA since the start of 2010, which it attributes to its financial planning tools as well as the Cofunds pension account.
The level of AUA previously reached £25 billion in April 2010. Cofunds was the highest selling platform for the sixth quarter running in the third quarter of 2010.
Alastair Conway, the sales and marketing director at Cofunds, says there will be a continued effort to invest in the platform to maintain its market position as the January 2013 deadline for the implementation of the retail distribution review nears.