Abbey National is linking up with retail brands Costa and the Carphone Warehouse to launch its first banking superstore in Croydon.
The superstore will offer banking facilities and financial services and will demonstrate how customers can use internet technology to manage their money.
As part of the initiative the Abbey is testing a new logo, without the traditional umb rella which has been a feature since 1948.
The new logo features the Abbey National name in lower case with red letters on a silver background.
The superstore has a customer lounge where Costa coffee will be served.
Car phone Warehouse will help customers choose the right mobile phone and show them how to use Wap phones to access their accounts over the internet.
The superstore includes a discover and learn zone where customers can try out internet technology, a car-finder service giving tips on buying a car locally and a children's play area. There is also a finance clinic where customers can check their financial status.
Abbey hopes to launch the superstore concept in other UK cities during this year.
Abbey National director of retail marketing Gary Hockey-Morley says: “Opening the superstore has given us the opportunity to roadtest a new, more modern look to our signs, logo and banking environment.”