Clifford left his post at Mortgageforce this week to move over Virgin, which has been long-rumoured to be entering into the UK mortgage market.
Clifford will take up the post from next year, and will report into Jayne-Anne Gadhia who will now drive the worldwide financial services strategy.
Clifford will be working across Virgin’s credit card, protection and investments propositions, as well as developing a new UK mortgage proposition for the business.
Gadhia says: “I am delighted that Rob Clifford has agreed to join us. He has focused on value creation throughout his career and will bring his vast experience of the UK financial services market to make a major contribution in shaping and growing the Virgin Money business in the UK.”
Clifford says: “Having made massive emotional and physical investment in building businesses which became trusted and admired, there was no way I could miss an opportunity to become a custodian of one of the most powerful brands around. Virgin is all about being passionate, challenging and innovative and I’m certainly up for the challenge.”