Virgin says Clifford’s appointment does not mean that it will immediately enter the mortgage market but his expertise will help them develop a proposition.
Clifford says: “Having made massive emotional and physical investment in building businesses which became trusted and admired, there was no way I could miss an opportunity to become a custodian of one of the most powerful brands around. Virgin is all about being passionate, challenging and innovative and I am certainly up for the challenge.”
Clifford will become UK managing director from next year and report to executive chairman Jayne-Anne Gadhia. He will also be working across Virgin’s credit card, protection and investment propositions.
Gadhia says: “Rob Clifford has focused on value creation and will bring his vast experience of the UK financial services market to make a major contribution in shaping and growing the Virgin Money business.”