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Clerical puts its trust in cartoon characters

Clerical Medical hopes it has found a simple way to explain trusts to IFAs using cartoon characters.

Its new CD-Rom about offshore investments aims to put the relationships in a trust into everyday terms.

Clerical uses cartoon characters to explain how trusts work. One scenario (above) sees the characters as the beneficiaries of a trust each getting a pint from another character who is the holder of the trust.

Clerical Medical explains that the holder is basic-ally the one who is sent to the bar to buy beers for his mates.

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