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Clerical picks Polhill

Clerical Medical has picked London financial services PR agency Polhill Communications to handle its media relations.

Polhill will be responsible for developing and expanding the life office&#39s national profile and providing support and back-up for its in-house team.

Clerical says the move follows a competitive pitch.

It says it was convinced Polhill was the right agency based on its strong credentials, enthusiasm for new business and well thought out proposals.

Polhill founding director Terry Hepplewhite says: “We are looking forward to working with such a well respected company. It also highlights the point that brand delivery has become an integral part of PR strategy.”

Clerical head of public relations Gordon McAra says: “We are doing a lot of work in developing our brand proposition and achieving positive national press coverage will pay an important part in that. Polhill has a key role in this.”

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