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Clerical moves to boost salesforce in retail push

Clerical Medical is aiming to increase its salesforce by about 25 per cent by next summer as part of its growth strategy plans.

The company is increasing sales staff levels to around 250 from the current 200, including 48 regionally located salessupport executives, as part of its bid to double its retail UK new business within the next five years.

Clerical says plans to increase levels of support staff follow recent research showing advisers prefer direct contact with staff rather than leaving messages on answerphones.

The sales-support executives will be available to speak with IFAs if consultants are unavailable as well as support sales consultants by managing inquiries and helping IFAs access Clerical Medical&#39s business support services.

Clerical says it also plans to appoint a team of post-retirement specialists in response to demographic projections that the UK population of people over the age of 60 will rise dramatically over the next 25 years.

The Halifax-owned comp any says it is well placed to service the growing post-retirement market due to its investment management arm plus its existing position in the pension market.

Sales and marketing director John Edwards says “We are confident that by the end of this year we will have more than doubled our retail new business levels since 1997 and, with this 25 per cent increases in our salesforce, we are capable of sustaining this rate of growth over the next five years.”

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