Clerical Medical is spending £2m in a three-pronged advertising drive to show its support for IFAs.
The intermediary arm of Halifax says it is splashing out in a bid to improve the relationship its customers have with IFAs and increase brand awareness.
The campaign will combine television with trade and consumer press advertising.
The £1.7m television and consumer adverts will be run in two bursts between March and August.
The TV adverts which will feature on Channel 4 and various satellite channels. They will continue the theme of the 1998 campaign featuring young professionals contemplating their future.