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Clerical in net campaign bid to boost IFAs

Clerical Medical is running its first interactive internet advertising campaign to promote IFAs to consumers.

The£100,000 campaign starts this month and involves a series of banner ads on several personal finance sites including thisismoney.com and Motley Fool.

The ads include a Find an IFA today.co.UK banner that gives people the option to locate their nearest IFA from the IFA Promotion database by typing in their postcode. The person is then directed to a microsite listing IFAs within a specific area.

Clerical says the ads are designed by its newly appointed Swedish interactive advertising agency Abel & Baker and represent the first use of DHTML technology by a UK financial company.

This technology can move images from the banner ads around the screen in a bid to keep the viewer interested.

The online campaign is designed to complement Clerical&#39s TV ads and inject humour into online advertising.

There are four ads in the campaign, each showing a situation where an IFA could help people out of difficulty.

A “good versus bad” ad is designed to show people life is better with an IFA, “lost in the jungle” has a character wandering with a message saying you can help him by finding an IFA, “financial headache” has a doctor prescribing a visit to an IFA and “superman to the rescue” sees the hero taking someone to an IFA.

Clerical head of corporate marketing Martin Finch says: “We are excited by this campaign and the ability it gives us to support the IFA channel in a new and original way.”

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