View more on these topics

Clerical comeback

Clerical Medical is unveiling a new £1.5m TV advertising campaign on August 1 which develops the modern cleric and medic characters introduced last year.

Paul, a doctor, and Kate, a vicar, will be used to show how flexible financial products offered by Clerical Medical are suitable for lifestyle changes such as moving from full-time to part-time work or taking early retirement.

Viewers are given a freefone number to help them find an IFA to learn more about Clerical products.

Clerical says the characters have been developed in a bid to create a strong and instantly recognisable visual image of its brand. They also feature on its marketing literature. The ads will be shown for four weeks on ITV, including slots during Coronation Street, as well as Channel 4, Channel 5 and some satellite and cable channels.

Head of corporate marketing Martin Finch: “The new commercial develops the story of this typical modern professional couple and alludes to the financial implications of the changes they experience in their lives together.”

Recommended

MGM to promote alliance of agents

MGM Assurance is spearheading a new alliance between its tied agents with the aim of boosting premium income and cross-selling opportunities by pooling resources. The Master Associate Alliance scheme is also bidding to improve customer relations. The scheme will allow tied agents to remain separate businesses. One business is nominated the master agency and the […]

Berkeley Wodehouse appoints group finance director

IFA Network Berkeley Wodehouse Associations has appointed Paivi Grigg as its new group finance director.Grigg joins from Investment Funds Direct where she was on the board as head of finance, operations and compliance. Before that she was the financial director at Burns-Anderson Network.Grigg will be responsible for the finance function of the BWA network and […]

Skandia concentrates on multi manager approach

Skandia has added to its range of multi-manager funds with the introduction of the Skandia UK active equity fund.The fund will be divided into three actively managed sections, with a different manager for each part. Merrill Lynch Investment Management will manage 50 per cent of the fund, with 35 per cent managed by Societe Generale […]

Barclays – High Interest Index Linked Deposit Account

Wednesday, 1 August 2001.Type: High interest account linked to FTSE 100 index for sterling investors and Dow Jones Global Titans index for US dollar investors.Aim: Income and growth linked to the FTSE 100 or Dow Jones Global Titans indices.Minimum investment: £10,000, US$15,000.Place of registration: Jersey, Guernsey and Isle of Man.Investment split: High interest account 40 […]

1

Lifetime Isa – how it works

According to George Osborne “people like Isas – because they’re simple”. Fiona Tait is not convinced… Contributions & bonuses What he said: “From April 2017, anyone under the age of 40 will be able to open a Lifetime Isa and save up to £4,000 each year. And for every £4 you save, the Government will […]

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment

    Close

    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm

    Email: customerservices@moneymarketing.com