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Clerical comeback

Clerical Medical is unveiling a new £1.5m TV advertising campaign on August 1 which develops the modern cleric and medic characters introduced last year.

Paul, a doctor, and Kate, a vicar, will be used to show how flexible financial products offered by Clerical Medical are suitable for lifestyle changes such as moving from full-time to part-time work or taking early retirement.

Viewers are given a freefone number to help them find an IFA to learn more about Clerical products.

Clerical says the characters have been developed in a bid to create a strong and instantly recognisable visual image of its brand. They also feature on its marketing literature. The ads will be shown for four weeks on ITV, including slots during Coronation Street, as well as Channel 4, Channel 5 and some satellite and cable channels.

Head of corporate marketing Martin Finch: “The new commercial develops the story of this typical modern professional couple and alludes to the financial implications of the changes they experience in their lives together.”


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