CIS is offering to be a case study for product providers which are wary of the ABI's Raising Standards initiative.
The life office is urging providers to sign up for the accreditation mark, believing it is the industry's last opportunity for self-regulation before changes are forced on it by the Sandler and FSA reviews.
CIS is one of the few providers going for early Saltr accreditation and is willing to be seen as an example to others. It says it will open its doors to the industry to help them achieve accreditation.
The call comes after the FSA refused to include the Saltr mark on its comparative tables.
CIS has been lobbying the FSA to change its decision but believes more providers need to sign up to make a difference.
Spokeswoman Alison Richardson says: “With the Sandler and FSA reviews, Raising Standards is the last chance for the industry to self-regulate. Unless more companies come on board now, it is likely to be too late. We are happy to open our doors and share our experiences. CIS can be a case study.”
Norwich Union spokesman James Evans says: “Achieving accreditation is a huge job but we think the investment is worth it. Anything that helps other companies achieve it can only be a good thing.”