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CII partners with BBA to improve trust in banking

The Chartered Insurance Institute has announced a working partnership with the British Bankers’ Association which aims to improve standards and trust in retail banking.

The two bodies will deliver a series of initiatives for those in customer-facing roles within banks. They say a key focus will be meeting changing customer needs, particularly driven by the pensions reforms announced in the Budget.

The BBA’s learning academy will promote the CII’s professional qualifications in retail banking, financial planning and general insurance.

The BBA and CII will also work together on raising the profile of professional standards in the hope of attracting new talent to banking and financial services.

BBA chief executive Anthony Browne says: “It’s vital that our country exhibits the gold standard for competence and ethical behaviour when it comes to financial services.

“Ensuring that our country is, and is seen as, a trusted place to do business will help attract and retain customers from all over the world.

“This partnership between the BBA and the CII will help deliver that ambition.”

CII chief executive Dr Sandy Scott adds: “At a time when customer demand for trusted help and guidance has never been higher, today’s announcement reflects the commitment of both the BBA and CII to working to improve public confidence in the financial services profession.”


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