Not content with the traditional big build up to the Leaders’ Speech on Tuesday, the PM used the Sunday morning TV slots to start to pump up the action.
And where did he turn for some knockout excitement – you’ve guessed it – the financial services industry – now the bete noir of the entire political class.
For we are to have a Business and Financial Services Bill in November’s Queen’s Speech that will crack down on bank bonuses.
But I can’t help but think there will be more to it than that – and we can expect the wider industry to fall within the scope of the PM’s intent.
The industry must have all eyes on Brown’s final speech to a Labour conference before an Election – to see what else he plans for the sector.
On Tuesday – I’ll be there and will send you my initial thoughts