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Chocs away as Scot Mut gets sexy

Sex and chocolates are on the menu for 22,000 IFAs, courtesy of Scottish Mutual. Its new Let&#39s Play ad campaign features a romantic encounter between a glamorous employee, who boasts of her IFA relationships, and a male admirer.

The ad is being produced on CD-Rom to show the firm&#39s commitment to new technology. It is supported by a direct-marketing campaign which aims to develop IFA business.

The first stage involves sending an email of the four-minute ad to Scot Mut&#39s top 300 IFAs. In the second stage, the complete CD-Rom ad will be sent to 22,000 IFAs.

A clip of the ad will appear on ScotMut&#39s web site at In the final stage, a box of chocolates with facts on ScotMut is going to IFAs with the slogan, Life is like a box of chocolates.

The campaign is intended to spread the message that Scot Mut is a top 10 insurance company in the IFA market with the experience, skills and capacity to meet the needs of IFAs and their clients.

The ad, produced by Edinburgh agency 1576, features a ScotMut employee at a corporate hospitality evening discussing the merits of the firm and her good relationships with their IFAs.

A partnership pack telling IFAs more about ScotMut and a technology pack about the company&#39s online services will be sent to IFAs who register interest in the ad or direct mail.

Scottish Mutual communications manager Alan Mackenzie says: “We have decided on a different approach with this ad to get our name out there and prove that financial services providers can be innovative but still get a serious point across.”


Mortgage lending shows seasonal fall

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Guide to help IFAs set up on the net

IFA Promotion and Aifa are teaming up to produce a guide for members detailing all IFA website development services available to them. The Guide to Building Your IFA Business Online is free and tells IFAs how to set up a site and promote their business online. The guide, researched and written by the Financial Technology […]

Treasury must set early date as FSA hides behind N2

Sir Howard Davies&#39 performance before the Parliamentary inquiry into Equitable Life was the most disappointing since his appointment in 1997. He refused to allow Martin Roberts,the only FSA civil servant involved in regulating Equitable for the DTI, Treasury and FSA, to answer questions. He refused to offer an opinion on previous Government regulation, surely not […]

Forward looking

So the end of carry-forward is in sight from 2001/02. Is that the end of life as we know it? Perhaps. But the advent of stakeholder pensions means there are still opportunities for those willing to come to grips with the new rules. What are those rules? l It is not generally necessary to have […]

Developing your personal relationships – Webex

Read more 9amFinancial advisers and solicitors working together Presented by Ian Muirhead, director & chairman at Solicitors for Impartial Advice (SIFA) Listen to Ian’s expert insight and experiences of how financial advisers and solicitors can work together to deliver mutual benefit and enhanced client outcomes. Register here 10am Financial advisers and accountants working together Presented […]


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