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Chilton questions future for Charcol

Purely Mortgages chief executive Mark Chilton believes the current market is a difficult one for a newly independent Charcol to make a success of.

Chilton says: “The jury is out on whether Charcol will be able to repeat its trick a third time. The market now is very difficult to the ones it has faced previously – it is very competitive.”

He says if Charcol is planning to go back to what it did best it will now find itself competing with very strong brands such as Savills and Chase de Vere.

But Chilton is delighted that the sale of Charcol has been resolved, saying: “Everyone is pleased the process which has dragged on is now over. It must be particularly pleasing for the people working there.”

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