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Children&#39s Mutual teams up with Boots to promote saving for kids

The Children&#39s Mutual is linking up with national chemist chain Boots to promote the sales of its baby bond long-term savings plans in stores around the UK.

It says this strategic alliance will give more families easy access to baby bonds at 332 of the biggest Boots&#39 branches, with dual-branded literature being put on display in the mother-and-baby areas of the stores.

Around 200,000 Boots Advantage Card holders will also be sent promotional information by direct mail to explain how children can benefit from a financial springboard into adulthood.

The Children&#39s Mutual says the move is to help tackle the problem that around four out of five parents are not saving regularly for their children&#39s future.

Boots says it has teamed up with The Children&#39s Mutual as it is the only company in the UK dedicated to children&#39s savings.

The baby bond allows up to £25 a month to be invested per child in a tax-free fund which grows free of income and capital gains taxes.

The Children&#39s Mutual marketing director David Halliday says: “The new partnership is one of several ways in which we will be building awareness of our new brand.

“Our presence in Boots&#39 stores will increase general awareness of The Children&#39s Mutual and its products which can only benefit independent financial advisers and their clients.”

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