In response to the Sandler Report and perhaps to CP121,I would like to draw the attention of those who believe that commission and/or charges are the only key to increasing mass saving,to the following two eminent quotations.
First, John Ruskin: “There is hardly anything in this world that some man cannot make a little worse and sell a little cheaper, and those people who consider price alone are this man's lawful prey, as it is as unwise to pay too little as it is to pay too much.
“When you pay too much you lose a little money, that is all. When you pay too little you may sometimes lose everything, because the thing you bought was incapable of doing the job it was supposed to do.
“The common law of business balance prohibits paying too little and getting a lot – it cannot be done. If you deal with the lowest bidder it is as well to add something extra for the risk you run,and if you do that then you will have enough to pay for something better.”
Or. put a little more succinctly in his inimitable style, Winston Churchill said: “The best is rarely the cheapest.”
You have been warned Mr Sandler.
GG Chaundy The Grosvenor Consultancy