Missoldannuity.co.uk targets people who may have been eligible for an enhanced annuity but were sold a conventional product.
It states: “If you were not asked to disclose certain lifestyle or medical conditions, you may be receiving a lower income than you are entitled to. Therefore, you may have been missold this financial product.”
The firm is also targeting pensioners who believe their provider did not make it clear that they could shop around. It cites the FSA’s review of insurers’ wake-up packs from 2008 as proof that pensioners may have been missold an annuity.
The website adds: “Even if you are not sure if you have been missold to, contact us today. You have nothing to lose.”
Missoldannuity.co.uk says it will take 25 per cent of any redress on a no win, no fee basis.
It does not mention advisers but Burrows & Cummins partner Billy Burrows says some IFAs will inevitably face the blame.
Burrows says: “IFAs who do their job properly have nothing to fear but those who have been taking the easy option and not asking clients about their health will be left exposed.”
Missoldannuity.co.uk refused to comment. As Money Marketing went to press, the website was no longer live.