D2C platform Charles Stanley Direct has cut charges on assets over £2m from 0.15 per cent to 0.05 per cent.
Charles Stanley head of investment research Ben Yearsley says the move, which comes into effect from tomorrow, is designed to ensure the platform remains a cost effective option for investors.
“This is a reflection of our commitment to remain very competitive,” he says.
In February, Charles Stanley launched an incentive offer for clients with over £500,000 in assets, offering to waive fees for six months for those that transfer onto the platform.
It has now reduced the threshold for the fee waiver to £200,000.
A number of D2C platforms launched incentive offers earlier this year after platforms were forced to move to clean shares and explicit platform pricing in April.
Charles Stanley currently charges 0.25 per cent per annum on the first £500,000 held across all accounts and 0.15 per cent on assets in excess of £500,000.