Charles Stanley Direct has launched a calculator on its website which aims to show the difference between investing in clean and bundled funds.
The calculator has been launched today and requires investors to input their current annual management charge, initial investment amount, anticipated annual growth and the length of time they have been invested.
It also asks clients to put in the loyalty bonus given by their current direct platform.
The calculator will then show what returns they would get under their current deal and what they would get in clean pricing through Charles Stanley.
Charles Stanley Direct head Rob Hudson says: “We are hearing more and more about the death of the old direct platforms and discount broker model where large commissions were retained in exchange for small cash-backs or loyalty bonuses. We wish to support the learning process that many investors will need to go through, and are hence delighted with our latest online features.”