IFAs are the target of a new campaign encouraging people to make
tax-efficient donations to charity as part of their financial planning.
The independent Giving Campaign was launched last week with support from
the Government and the voluntary sector.
It hopes to boost charitable donations by at least £500m over the
next three years. Total donations in 2000 stood at £5.76bn.
The campaign will work with Aifa and IFAs to ensure that advisers are
aware of how tax changes introduced in April 2000 have boosted the value of
It claims only half the UK population are aware of tax-effective schemes
such as Gift Aid, which allows charities to claim back the basic-rate tax
on any size of donation.
Other schemes being promoted include Share Gift, which provides tax relief
on gifts of shares to charities and payroll giving.
The campaign will gauge IFA awareness of the tax breaks and will talk to
the Inland Revenue to ensure it is geared up to give information on all the
relevant schemes to advisers.
Giving Campaign associate director David Roe says: “As part of the
holistic service IFAs provide, we are encouraging them to talk about
charitable giving and we have been having conversations with Aifa to help
achieve our objectives.”