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Charitable drive targets advisers

IFAs are the target of a new campaign encouraging people to make

tax-efficient donations to charity as part of their financial planning.

The independent Giving Campaign was launched last week with support from

the Government and the voluntary sector.

It hopes to boost charitable donations by at least £500m over the

next three years. Total donations in 2000 stood at £5.76bn.

The campaign will work with Aifa and IFAs to ensure that advisers are

aware of how tax changes introduced in April 2000 have boosted the value of

charitable donations.

It claims only half the UK population are aware of tax-effective schemes

such as Gift Aid, which allows charities to claim back the basic-rate tax

on any size of donation.

Other schemes being promoted include Share Gift, which provides tax relief

on gifts of shares to charities and payroll giving.

The campaign will gauge IFA awareness of the tax breaks and will talk to

the Inland Revenue to ensure it is geared up to give information on all the

relevant schemes to advisers.

Giving Campaign associate director David Roe says: “As part of the

holistic service IFAs provide, we are encouraging them to talk about

charitable giving and we have been having conversations with Aifa to help

achieve our objectives.”

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