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Charcol takes all the ad space on Waterloo & City

Mortgage broker Charcol is taking all the ad space on London&#39s Waterloo and City line during October.

It says the aim of the campaign is to target the many professionals commuting from Waterloo mainline station into the City.

There are five images appearing on the line tailored to this audience, focusing on how Charcol can help busy people find the right mortgage.

As well as this campaign, Charcol is broadening its advertising in the consumer property press to new titles and is set to introduce two new broadsheet ads, one for borrowers looking to remortgage and another aimed at people buying a new home.

Marketing director Candice Hodgson says: “The Waterloo and City Line is the highlight of a tightly targeted campaign and the light-hearted creatives aim to reinforce how the time-pressured borrower can benefit from Charcol&#39s independence and expertise. In addition to our seasonal push, we continue our regular strip ads in the business sections and ads in the national property sections of our core media titles.”

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