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Charcol takes all the ad space on Waterloo & City

Mortgage broker Charcol is taking all the ad space on London&#39s Waterloo and City line during October.

It says the aim of the campaign is to target the many professionals commuting from Waterloo mainline station into the City.

There are five images appearing on the line tailored to this audience, focusing on how Charcol can help busy people find the right mortgage.

As well as this campaign, Charcol is broadening its advertising in the consumer property press to new titles and is set to introduce two new broadsheet ads, one for borrowers looking to remortgage and another aimed at people buying a new home.

Marketing director Candice Hodgson says: “The Waterloo and City Line is the highlight of a tightly targeted campaign and the light-hearted creatives aim to reinforce how the time-pressured borrower can benefit from Charcol&#39s independence and expertise. In addition to our seasonal push, we continue our regular strip ads in the business sections and ads in the national property sections of our core media titles.”


Norwich Union International – With Profit Bond

Tuesday, 8 October 2002 Type: With-profits bond Aim: Income by investing in the Norwich Union with-profits fund Minimum investment: Lump sum £10,000 Place of registration: Dublin Investment split: 100% invested in Norwich Union with-profits fund Charges: Annual 1% Bonus rate: 4.75% a year Commission: Initial 5%, renewal 0.8% or initial 2.5%, renewal 0.5% Tel: 0845 […]

Enronitis hits IFAs&#39 confidence

More than half of IFAs are more cynical about stockmarkets now than they were before several high-profile accounting scandals rocked the industry, according to Witan Investment Trust. Its survey of 100 advisers in September found that 52 per cent are warier about markets than before scandals such as Enron and WorldCom became public. However, it […]

&#39Worksite marketing is way ahead for pensions&#39

Closing the savings gap through compulsory pension contributions would require a politically unacceptable compulsory contribution of 15 per cent of salary, according to Oliver Wyman & Co, the consultancy which first valued the shortfall at £27bn.The consultancy also claims that raising the 1 per cent charge cap on stakeholder would not deliver an increase in […]

Close Property Investment targets healthcare and leisure opportunities

Close Property Investment has created the healthcare and leisure property fund, an offshore Oeic that invests in the hotel, care home, house building and leisure sectors. The fund is registered in the Isle of Man and co-invests alongside the Close Brothers venture capital trust (VCT) and the Close Brothers protected VCT. It aims to provide […]

Indian market rallies as Modi's popularity strengthens

Kunal Desai, manager of the Neptune India Fund, comments on the implications of the BJP’s historic election win in India’s most populous state, Uttar Pradesh. Read the full article here Important Information – for investment professionals only. Not for retail clients.  Investment risks  The Neptune India Fund may have a high volatility rating and past […]


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