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Charcol linking with Freeserve to offer loan guide

Mortgage IFA Charcol and internet service provider Freeserve have linked up to offer a co-branded mortgage guide on the internet.

Choosing the Right Mortgage will be available on the Freeserve site for six weeks. If the guide proves popular, it could be the first of a series.

The two companies first teamed up in 2000 when the Charcol website was linked to Freeserve. Charcol sees the partnership as a useful way of accessing a potentially large customer base.

The guide has been written by personal finance journalist Faith Glasgow in con- junction with Charcol. It features sections on avoiding paying too much for a loan, six ways to switch mortgages and details of how flexible and current account mortgages work.

It also includes a guide to mortgage jargon and a section on questions that customers should be asking their advi-sers about mortgage deals.

The joint marketing campaign will run into May and will also feature in national press advertising as well as across Freeserve.

Charcol marketing director Candice Hodgson says: “The aim of this new guide and fresh round of advertising is to position Charcol even further as Freeserve&#39s chosen independent expert on mortgages while still being the consumer&#39s friend.

“By pooling our joint knowledge in our respective fields, Charcol for mortgages and Freeserve for serving mainstream web users, we know we can reach a bigger audience. In order to raise awareness of this guide, we are supporting its launch with an extensive online and press campaign.”


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