Charcol is to re-brand itself to its original name of John Charcol in a move to confirm the firm has well and truly split from Bradford & Bingley.
Charcol hopes for the rebranding exercise to be in effect by mid-May and will be carrying it out along with its advertising agency Masius.
The move is a return to its original name at its launch in 1974 . John Garfield, one of the original founders returned to Charcol after B&B sold it on December 1 2004.
Charcol PR manager Drew Wotherspoon says: “Part of this is a case of pulling away from B&B and to prove we are a company in our own right. With the guys coming back on board we want to show everyone we are back.”