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Chance to win free marketing makeover

Marketing agency Positive Profile is offering Money Marketing readers a free marketing makeover as it launches PPGoldMark financial services advisory service.

The PPGoldMark healthcheck, which will be free to the first 10 Money Marketing readers who apply, is designed to give a quick but thorough overview of successes and failings of a company&#39s marketing strategy.

The service, headed by former Mercury Asset Management head of UK retail Richard Clarke, is designed to be completed online.

Firms which use the service will be given a report on the state of their marketing, tips on how they can make simple improvements to their strategy and advice on whether they need further professional assistance.

Positive Profile says its service will be of value to advisers because most financial services companies&#39 brands are poorly developed in comparison with other industries.

Its clients include Gerrard, Marks & Spencer Financial Services and Premier Asset Management.

Positive Profile managing director Henry Gewanter says: “Today&#39s tough business climate means that it is vital for financial services companies to think through their marketing plans and budgets more carefully than ever before.

“PPGoldMark enables us to run a fast and confidential healthcheck on marketing strategies.”

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