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CGU to launch major autumn advertising campaign

CGU is to embark on a major advertising campaign aimed at building awareness of its brand, its values and activities.

The £8.5m campaign will include TV posters and sides of buses as well as the trade press.

It will start on September 20 in the trade press followed by a September 25 start for consumer titles.

The trade campaign will focus on the slogan &#34because of your advice&#34 recognising the role of the adviser helping the consumer make the right decision.

The consumer campaign will centre on the consumer being a hero for taking responsibility for their financial future.

The TV commercials will be of 40 to 60 seconds in length with the musical backdrop of the David Bowie song &#34Heroes&#34.


Government publishes final piece in stakeholder jigsaw

The Government put in to place the final pieces of its stakeholder jigsaw yesterday with the publication of its fifth pensions consultation paper.The paper outlines the new rules which will permit parallel holding of personal pensions, money purchase occupational schemes as well as stakeholder pensions.The plans will allow individuals to save up to £3,600 a […]

Nationwide to sue Barclays over use of cash machines

The Nationwide is threatening to sue Barclays Bank over charges for using its cash machines according to a report by the BBC.The building society says it will take the action unless Barclays drop the charges for Nationwide customers using its ATMs.Barclays has angered rivals by introducing the charges of £1 each time their customers use […]

FSA appoints joint chairmen to small business panel

The FSA has appointed Roger Saunders and Michael Quicke as joint chairmen of its small business practitioner panel.Quicke is the chief executive of private bank Leopold Joseph Holdings, while Saunders is principal of IFA Roger Saunders Associates.The panel advises small businesses ranging from fund managers and building societies through to small IFAs, on how FSA […]

Norwich Union launches high yield bond fund

Norwich Union is launching a high yield corporate bond fund with an estimated yield of 8 per cent.The Higher Income Plus Fund is set to meet Government Cat standards with no initial charge and only a 1 per cent annual management fee.The minimum investment is £50 a month for regular savers or £500 for lump […]

The Merchants Trust PLC – April 2017

Welcome to the latest update for The Merchants Trust PLC from the Trust’s portfolio manager, Simon Gergel. Portfolio Review The Merchants Trust reported results this month and the directors were pleased to announce a 35th consecutive year of dividend growth (subject to shareholder approval at the AGM). The Company is proud to be highlighted as […]


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