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CGU to launch major autumn advertising campaign

CGU is to embark on a major advertising campaign aimed at building awareness of its brand, its values and activities.


The £8.5m campaign will include TV posters and sides of buses as well as the trade press.


It will start on September 20 in the trade press followed by a September 25 start for consumer titles.


The trade campaign will focus on the slogan &#34because of your advice&#34 recognising the role of the adviser helping the consumer make the right decision.


The consumer campaign will centre on the consumer being a hero for taking responsibility for their financial future.


The TV commercials will be of 40 to 60 seconds in length with the musical backdrop of the David Bowie song &#34Heroes&#34.

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