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CGU thinks young at heart with a day at the seaside

CGU Life has based its latest TV pension ad in Southend-on-Sea. The ad

focuses on young couple going about their everyday lives with the theme of

maintaining your lifestyle in retirement.

CGU says it picked the Essex coastal resort not just because it represents

the archetypal English town but because it is also “a wonderfully

picturesque place”.

The company used real-life Southend Football Club fans in its ad.

A spokeswoman says: “We wanted our protagonists to be people who take

football seriously and are still likely to be going to football matches in

30 years&#39 time.”

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