CGU Life has based its latest TV pension ad in Southend-on-Sea. The ad
focuses on young couple going about their everyday lives with the theme of
maintaining your lifestyle in retirement.
CGU says it picked the Essex coastal resort not just because it represents
the archetypal English town but because it is also “a wonderfully
The company used real-life Southend Football Club fans in its ad.
A spokeswoman says: “We wanted our protagonists to be people who take
football seriously and are still likely to be going to football matches in
30 years' time.”