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CGE&Y urges Sofa delegates to integrate face to face advice with telephone and internet

To meet consumer demand for financial advice in the “1 per cent world” IFAs must rethink their current processes according to Cap Gemini Ernst & Young.

Speaking at this week&#39s Sofa conference in Birmingham the management consultancy&#39s head of insurance sector Shaun Crawford claimed the need for advice is growing but reliance by IFAs on offering face to face is no longer viable in a low cost environment.

He says providers should help IFAs develop technology to integrate face to face with telephone and internet advice.

Crawford said: “Proactive support by providers will help improve distributor productivity.”

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