Farley joins from Barclays where he was regional sales and service director at its premier banking division. He will start at C&G on July 7.
He will be responsible for growing and developing C&G’s intermediary proposition in the marketplace.
C&G managing director Joy Griffiths says: “Jon will be a strong addition to our leadership team. He has extensive experience of sales and relationship management in a number of industry sectors and will play a key role in ensuring that we continue to grow our intermediary business.”
Farley adds:“C&G enjoys a longstanding, well regarded reputation within the intermediary market and this appointment reflects a real commitment to this sector. I am looking forward to taking on the challenge of this new role and continuing the growth of the C&G offer.”