Esther Rantzen is to feature in an equity-release campaign from rebranded broker Cavendish Equity Release in a bid to give the product a much needed publicity boost.
Rantzen, a consumer champion and the founder of charity Childline, is said to want to ensure senior homeowners are aware of all the options open to them and they are given unbiased advice and information when considering whether to take an equity-release plan.
Cavendish was previously known as the Equity Release Information Centre but will trade under the new name this year. Cavendish business development director Denise Dodd says: “We are proud to be working with Esther. Her reputation in protecting the best interests of the public will give senior homeowners confidence in equity-release products.
“Equity release is the most appropriate financial solution for some elderly homeowners, but it is not right for everyone. It is essential that they seek specialist advice before applying for a plan and find out what other options they have. We are planning substantial expansion during 2007 to build on our successful 21 years advising on and arranging equity-release plans.”