View more on these topics

Carby firm aiming for simple way to match risk profiles

Caerus founder Keith Carby says the firm will target mid-market investors when its portfolio management subsidiary, Caerus Portfolio Management, unveils the first of its “simple” in-house investment funds this month.

Caerus, which launched in September, has attracted over 200 advisers across the group, which includes Caerus Wealth, Caerus Intermediaries and Caerus Portfolio Management. Carby says a fourth arm will be added shortly.

He says Caerus Portfolio Management’s 10 funds, which will be launched in the next three months, will make it easier for advisers to make an accurate risk assessment of the investments and match them to clients’ risk profiles.

He says: “There are about 6,000 retail funds out there and at the moment it is very difficult for advisers to know what they are investing clients’ money in. Our funds are going to be simple and I can guarantee they will do exactly what they say they will do.”

Carby was chief executive of Openwork from 2007 to 2009, when he left amid reports of tension at senior management level over the future ownership and direction of the business.

Carby has brought Allium Capital in to help design its portfolio management funds and select investment managers.

Allium managing director Ronan Kearney says the business model will deliver price competition in fund management. He says: “We have put something forward here that is fairly radical. This is about the aggregation of buying power to benefit consumers.”

Radcliffe & Newlands chartered financial planner Mel Kenny says: “It is a way of creating embedded value in the business by increasing stickiness of assets and transferring price power from traditional fund managers to financial advisers. The industry is likely to see more and more of this.”

Recommended

Pension firms set out their early access alternatives

Pension experts have pitched alternative ideas to the Treasury in response to its call for evidence on its early access proposals. Last December, the Treasury outlined four potential models to allow people access to their pension before age 55. These include a loan model, a permanent withdrawal model, early access to the 25 per cent […]

Jobs’ worth

How many of you out there have at least one Apple product? Lots of virtual hands in the air, I suspect. The design of pretty much anything Apple produces is legendary and the functionality is wonderful. The iPhone and iPod are truly must-have items for many people and the iPad could be heading that way. […]

BlackRock’s Lyttleton does not fear absolute revamp

BlackRock UK equity manager Mark Lyttleton says he is not concerned by any plans the Investment Management Association may have for changing the absolute return sector. Lyttleton manages one of the flagship funds in the sector, the £2.1bn BlackRock UK absolute alpha fund, which launched in April 2005. Speaking at the Fund Strategy Investment Summit […]

Ian Thomas latest to leave Axa Wealth

Axa Wealth head of customer experience Ian Thomas is leaving Axa alongside around 20 staff who have had their roles made redundant as part of a company restructure. The restructure, announced yesterday, saw Axa Elevate managing director Martin Jennings step down from his role. Axa says around 20 roles have been affected by the restructure […]

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment

    Close

    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm

    Email: customerservices@moneymarketing.com