Canada Life's IFA Division says it is launching a three-pronged initiative to increase sales and improve business relations with IFAs.
It says it is aiming to increase new premium income on individual business by 36 per cent and double its market share in Permanent Health Insurance in 1999.
The campaign's objectives are to increase sales with IFAs it has regularly dealt with and establish stronger business relations with IFAs it has had little contact with. It is also aiming to increase the range of products IFAs sell.
The campaigns will involve selected product enhancements, sales aids, workshops, improved commission rates and selected trade advertising.