View more on these topics

Canada Life launches three-pronged IFA sales strategy

Canada Life&#39s IFA Division says it is launching a three-pronged initiative to increase sales and improve business relations with IFAs.


It says it is aiming to increase new premium income on individual business by 36 per cent and double its market share in Permanent Health Insurance in 1999.


The campaign&#39s objectives are to increase sales with IFAs it has regularly dealt with and establish stronger business relations with IFAs it has had little contact with. It is also aiming to increase the range of products IFAs sell.


The campaigns will involve selected product enhancements, sales aids, workshops, improved commission rates and selected trade advertising.

Recommended

Davies restates phase two position to Treasury select committee

Financial Services Authority chairman Howard Davies indicated to the Treasury Select Committee inquiry this week that the FSA might take on board some IFA Association ideas on simplifying phase two.But he emphasised that overall the review would continue as currently constituted.He also refuted suggestions that the PIA was abusing its powers over phase two and […]

MPI acquires Profile Financial Services

MPI is bringing £25m of new lending into its portfolio with the acquisition of market competitor Profile Financial Services.Profile&#39s mortgage business and key employees will be transferred to MPI&#39s National Mortgage Centre in Derby. Profile principal Neil Atkins takes over as MPI&#39s newly-created national sales and development manager.

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment