Canada Life Group Insurance are the first group provider to introduce the Association of British Insurers best practice definitions on critical illness cover.
Royal Liver and Prudential are the only individual protection providers to have introduced the updated CI definitions which have to be implemented by April.
Canada Life will be introducing the new definitions on its group product which include the introduction of more descriptive headings for critical illnesses in marketing material to improve clarity about what is and is not covered.
Changes to the critical illness definitions have been brought in by the ABI to help reduce the need for future changes and improve consistency in the industry.
These changes are intended both to improve the protection available to consumers and to make it easier for IFAs to compare critical illness policies when researching the best deal for their clients.
Canada Life’s Group Insurance division managing director Ian McMullan says: “We are constantly working to improve the claims experience for our clients and make it easier for our brokers to administer and sell our group protection schemes. Therefore, it made good sense to bring in these new best practice guidelines as soon as possible.
“Our internal team worked hard to update all our literature and enact these changes to our product. We hope that other group critical illness providers follow suit and bring in this strategy prior to the deadline.”